In the beginning...
We established Russell's Cycling & Fitness with the aim of promoting a fun and healthy lifestyle through cycling. Our mission was to create a welcoming environment where our customers are viewed as close friends.
In August of 1977, Russell's Cycle World Incorporated was established in Washington, Illinois. It was started in Everett Russell's garage by his son, Joe Russell. In 1980 the business moved into the building at 308 North Main in Washington and remained there until November of 1994 when it moved for the second time into its present location at #10 Valley Forge Plaza. It now occupies what was the Valley Forge Cinema. This is the most recent, but far from the last chapter in our history.
The bicycle and fitness industries have changed enormously since we began. That usually means a business has to change also. We will never forget how we began. Russell's Cycle and Fitness began with a passion for bikes, and has grown to a passion for fitness and the outdoors. We never could have come this far without customers who share those same desires. No matter what changes, that fact will always remain the same.
Since our beginning we have seen many exciting changes both in the industry as well as within our own store. Over the years we have occupied three different locations, and in 2007 we proudly became a Giant Retail Partner, but we haven't forgotten our core beliefs:
HELP OUR CUSTOMERS LEAD BETTER, HEALTHIER LIVES AND TREAT THEM AS OUR FRIENDS.
As we continue our journey to provide you, our customer, the best options for your cycling and fitness needs our passion for cycling, fitness, and the outdoors has only grown deeper. Just like our relationships with you, our customers. Without your loyal support we would not be here today. Thank you for sharing in our dream! This is far from the last chapter in our history and we truly hope you will join us on the ride!
Thank you again! See you on the road!
Joe & Cheryl Russell